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CREATIVE THOUGHTS OF BUSINESS SUCCESS
The Necessities of Business Advertising
© 2006 dezignbiz.com
Yes... in general, it's a big world out there. A VERY big world. But from the eyes of a small business owner and professional merchant, your eyes will sense and see something totally differently, as your view of the professional world is seen from whole a different angle... and the very same world that we speak of, is not so big after all.
Website Advertising, Advertising Design, Internet Advertising, Graphic Design, Business Promotion, Advertising, Website Promotion, Search Engine Optimzation by dezignbiz Greensburg Pennsylvania - Advertise My Business

In fact, on your side of the street, it may be just a little too cramped for your style, and abit too close for comfort. Everything that surrounds you - is competition. Your every day is simply survival... wondering where your next dollar will come from, what item will sell best this week, who will be the next buyer, and where will your buyers come from. If there is anything that every new business owner should focus on DAILY - is the importance of advertising, advertising, advertising and more advertising. Eventually smart advertising and advertising dollars graduate to the next level of research, marketing and promotion. But the moral of the story is - advertising is the pure basics. Without advertising - there IS no business.


"85% of your business is spent on bringing in potential buyers. The other 15% is making the sell."

In general, it doesn't matter how large your business is, how many fancy neon lights you decorated your store with, or the amount of quality items are discounted at a special price. It all doesn't matter - especially when no one knows that your store exists. If the word doesn't get out on a REGULAR basis, you can be guaranteed that your business is not going to survive. For an example.... you are driving, and you discover that you are hungry (thanks to those hypnotic messages from restaurant signs). "Taste" SHOULD be your first decision maker... like what you are in the mood to have for lunch - but it doesn't always happen that way. (Thanks to clever Advertising and Design). You may be ready to grab some Chinese, but the parking lot is more busier than the place with the "big red cowboy hat". But 'Chinese artwork" (Usually a popular logo itself) has a way to imagine that you can already taste the fried rice. One quick glance and that "big bucket of chicken" can almost steals your appetite. And more than most would like to admit - there's a comfortable feeling when you come in contact with those "big golden arches".

"Advertising IS survival."
This is the kind of advertising that I tend to get more excited over - Advertising Design. It is what makes your business look different or stand-out from the rest. With the clever design of these logos - I probably didn't have to name one restaurant in my example above. The advertising and design or just the logo - did it - all by itself. Smart advertising and clever design is a big chunk of the survival game. Without introducing yourself to the public, or standing out from your competition, you can look like another "Joe's Diner" and blend right in.

My artistic goal is to REALLY KNOW your goal, your products, and services. I get familiar with what you have to offer, study it, and use my interpretation to the best of my knowledge to successfully expose your business personality. I help you find your business identity - and to determine how to make that personality shine. What I create and design for you - will be how others will see you and your products or services. It's a good idea for me to get familiar with the business and the business owner, as knowing both - will create the dynamic blast of energy needed to succeed in the course of design and promotion. As a graphic artist and designer, my visual interpretation and style of design will want to project a positive image that draws buyers - to you. As the real moral to the story is that I have something that can't be packaged in a pretty box - which is cleverness and imagination. But investing time and money into your business image and business advertising is the very thing that COMFORTS and NURTURES growth and revenue.


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