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I personally don't just get an idea, design it - and then just hand it to you.. hoping that we can make it work. I like to use a little of everything that I know - from design, advertising, knowing your buyers, etc - to find the "perfect business personality. This consists of a mental process with continuous thinking and rearranging a handful of little elements to help you stand out from the rest of the crowd. These particular elements that I speak of not only strengthen your specific advertising, but also appeals to the general public. When I design, I design in a way that will draw in a certain group of people who weren't originally shopping for your product - because they didn't know that they wanted it - until now.
One of the elements is the simple use of color. Color has it's own temperature, and can either be very hot or very cold. It can accentuate energy, comfort, power, and passion.
It can scream leadership or silently whisper patience. One personal thing I always like to ask is, what color is your business personality? Some people will answer with their favorite color, and not the color for the business. It's all a matter of opinion, so there is no wrong answer. With talent and experience in the field of art and advertising, I personally believe that color brings its own kind of magic to project the image of a business. One can only benefit when putting a little time and thought into their work. It gives you something to think about.
"Color brings its own kind of magic to project the business image."
Does the color of YOUR business promote what it's SUPPOSE to?
If your Business Personality is RED then your business may be associated with speed, passion, blood, excitement, leadership, children, aggressive, anger, blood, energy, force, and leadership..Strong Red examples: Red Cross, Coca-Cola, KMart, Yahoo, Fire Departments, Netflix, Target, Keebler, Budweiser, Arm & Hammer, Yahoo, Dairy Queen, Verizon, Radio Shack, BandAid.
If your Business Personality is YELLOW then your business may be associated with intellect, vibrance, strength, sales, communication, happiness, sunshine, and popularity. Strong Yellow examples of McDonalds, Burger King, Yellow Pages, Better Business Bureau, Chiquita Banana, L'Oreal, Revlon, Post Its, Smiley Face Buttons, Post It, American Express, Symatec Internet Security, Pittsburgh Steelers.
If your Business Personality is BLUE then your business may be associated with technology, health awareness, compassion, skill, intelligence, masculinity, baby boys, sky, space, water, and determination. Strong Blue examples: AT & T, Police Departments, Dell, NBC, General Electric.Reebok, Vicks, Dr.Scholl's, Noxema, BlueCross/Blue Shield - Direct Blue Insurance, PayPal, QTip.
If your Business Personality is GREEN then your business may be associated with responsibility, grounding, natural resources, finances, money, stableness, security, and growth. Green examples: Xbox, Heineken, Capital One, Arbor Day Foundation, Irish Spring, Palmolive, Discover, Helmans, Banks, Natures Way, Mr Yuk, Financial Institutions, Arbor Foundation, MiracleGro.
If your Business Personality is PINK then your business may be associated with creativity, imagination, intuition, loyalty, fun, flowers, gifts, candy, joy, warmth, females, mothers, little girls, nurturing, softness, love, flesh, scents, innocence, and playful childhood memories. Pink examples: Love's Baby Soft, Bath Bubbles, Candies, Breast Cancer Awareness, Double Bubble Gum, Playtex, Johnson's Baby Products, Cotton Candy, Barbie, Dance Studios, Maybelline.
If your Business Personality is ORANGE then your business may be associated with kindness, confidence, warmth, sunshine, social support, , help services, and health.. Strong Orange examples: Sunkist, Scissors, Discover, Orange Julius, Tropicana, Motrin, Libby's, Prison Uniforms, Tang, Tropical Products.
If your Business Personality is PURPLE then your business may be associated with wisdom, philosophy, religion, strength, power, change, travel, justice, inspirational, empowerment, and entertaining. Strong Purple examples: Aussie, Welches, Purple Hearts, The Children Society, Lavender Soap, Winery, Religious Practitioners, Royalty.
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