CREATIVE THOUGHTS OF BUSINESS SUCCESS Advertising Power of the Dot Com © 2006 dezignbiz.com Got a website for your small business? If you don’t... you REALLY should! When it comes to business advertising, many companies are using less and less of the traditional ad mailings through the United States Postal service (especially with stamp price rising), but this also goes for the ad placements through local newspaper ads and magazine ads which are reducing their ad sizes or the amount of ads being placed.

As more and more become aware of the power of the dot com, many find themselves supplementing their ongoing promotions with the “paperless advertising” of the internet.... letting skilled search engine optimizers design their website to work along side the search engines. If you aren't that familiar with the world-wide web and the positive effects of internet promotions, you should do some personal research on it, as Internet advertising is just another means of exposing your products and services to potential customers - with national visitors AND international visitors! The internet is becoming more and more popular than ever. Why, you might ask? The simplest and most important reason is TIME with the keyword - CONVENIENCE.

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CONVENIENCE is the reason for the internet's growth and popularity - for shoppers and businesses.

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Having your own small business website, means that you are allowing your potential customer to browse your online store in the comforts of their own home! What could be more perfect than to know that even the busiest person in the world .. does not have to make time for travel to your local store - but they can still check out your products and services while shopping from their home, office, school, and really - anywhere with internet access! And what convenience! Those of us with internet access have the ability to log on - 24 hours a day and visit any store we choose - any time of the day OR night.

With the advancement of computerized technology, not only are websites visible through computers using the internet, but cell phones and other updating gadgets also have access to the web! As technology progresses, so should your advertising. Having the world at your access, saves you the risk of losing interested buyers - to your competition who DOES have a website for their store. And remember, depending on the products that your business offers, this is an extra option to spread your sales to other states - or other countries!.

What’s important to know, is that your website is your internet business.... so your business website actually serves as your business brochure too! You can advertise your ".com" with simple “business card” information which is just your basic information - which is also like handing your business card to millions of people, throughout the world. Having a larger site, means that you can also share your business profile - like who the company is and what it’s about, the store address, contact information, photos, images of products, prices, purchase options of shopping carts, your staff, and so on. The possibilities are truly endless.

And speaking of convenience... how many times have you caught a billboard or television advertisement that flashed their product and a quick shot of their 800 number? Flashed. As in you didn't have time to run and get a pencil and pad to write it down. That is wasted advertising dollars. Internet users look for the advertised web address (for example: "www.AsSeenOnTV.net") and go to the site (at their CONVENIENCE) to find out more about the product and price.

They've done many studies and proven stats show that there is a very high percentage that most homes have a computer with internet access. But don't take my word for it - do your own research. We web-nerds only need your "dot com" ID, because it’s convenient, informative, and a quick, easy shopping experience to purchase and support our spontaneous desires! Yep, it can be very profitable to have your business online.